/2017/09/cultural_insularity_and_apple_tv

Comments

Captain Obvious:
Paging John Gruber.
6:23 pm — Thursday, 28 September 2017
To Be Fair:
> I’ve bought hundreds of movies and TV series from iTunes over the years

Yes, we were already aware that you're as dumb as a sack of rocks.
7:19 pm — Thursday, 28 September 2017
Grubology 101:
> "Without ever having looked at the new Fire TV (I did pre-order one, though, so I can)"

I don't understand this sentence.
7:39 pm — Thursday, 28 September 2017
Dangling Felcherballs:
"t’s not enough to make a better set-top box. It has to be obviously better."

How is the Apple TV even non-obviously better again? Price? Viewing choice? Audio out? Video out? Remind me, oh Dribbling Groolchild
8:00 pm — Thursday, 28 September 2017
FuzzyPuffin:
>I don't understand this sentence.

He's saying that he can state that it's slower without having seen it, but he preordered one anyway to be sure.

8:16 pm — Thursday, 28 September 2017
anonymous:
>The new Fire TV doesn’t even have a power cord — it just dangles as a dongle plugged into an HDMI port.

gruber is really a technical moron. he has no idea how things work. an HDMI port can't provide enough power to run something like this. at most it can provide enough to power up an EDID or similar.

from amazon's product page:


Fire TV, Alexa Voice Remote, **USB cable and power adapter,** quick start guide, product guide, 2 AAA batteries
8:31 pm — Thursday, 28 September 2017
anonymous:
Gruber deserves credit for critiquing Apple. He's doing more of that lately, and he could be pivoting from making bad predictions (his birdies have gone silent) to providing some semi-meaningful feedback.
8:39 pm — Thursday, 28 September 2017
Mac Pro is Dead:
It is bullshit that the ChromeCast and now this Fire TV dongle market themselves as just hanging from the HDMI port. But then need an ugly power cord once you try to set it up.

But that complaint has been around for years now. Gruber should know better.
9:02 pm — Thursday, 28 September 2017
Mac Pro is Dead:
I'd argue that the Apple TV *is* obviously better than the competition for several things:

1. Overall well designed homescreen / interface.
2. Great remote (despite several obvious issues).
3. Anyone can make an app for it. Not a huge marketplace, and you won't use independent apps much, but it's useful for a handful of things.
4. Those AWESOME screensavers.

I don't even use iTunes and I still LOVE my Apple TV. No way would I swap it out for anything else.
9:06 pm — Thursday, 28 September 2017
Mac Pro is Dead:
I used a Fire TV for a while and the UI was such a mess. Amazon content gets front billing on the homescreen, any other app is several taps inside. Feels like you're constantly fighting against the Amazon News Feed interjecting stuff on your TV.

Whereas on the Apple TV you "own" your homescreen as much as your iOS device.

But definitely set it so the remote button takes you to your homescreen, rather than the "TV app". THAT is a UX design disaster.

9:08 pm — Thursday, 28 September 2017
Telenovela:
Count me in as an Apple TV lover. I continue to wish Apple focused a lot more time and energy on it, though. Grube's right about price. Amazon and Google are eating Apple's lunch in this market. Apple can afford to be a little more aggressive here.

Calling Apple TV a "hobby" for a decade was really irritating, and not cute in the way they thought it was.
9:38 pm — Thursday, 28 September 2017
History Repeats Itself:
The exact same thing is happening now between Google Home, Alexa, and the yet-to-be-released, three-times-as-expensive HomePod. It's like Apple doesn't even want to compete.
9:39 pm — Thursday, 28 September 2017
knowitall:
Apple tv is just a better experience. Like most apple products vs competitors.
The issue is that whereas you are confronted with that difference every few minutes on iOS or macOS, in tvOS you wont notice that UI watching a 2hr movie.

Tv is generally about being immersed in the actual film or program. So the premium price apple tv commands become harder to justify or even notice.

I think apple expected interactive tv through apps to take off and change the experience. But people generally want to sit back and not interact with their tv in that way.

My only take away from this is that I think like all good "fashion brands", Apple wouldn't want to be associated with the riff raff in the bottom end of the market.

It always wants to be more expensive everywhere for everything because that brand cache of being the absolute best money can buy is kind of important.

No one can say that any set top box experience is better than apple tv. And thats all apple cares about, market share or not. Maintaining the brand is everything.


9:55 pm — Thursday, 28 September 2017
anonymous:
Missing from this analysis is how much profit Apple is making vs. Amazon. Apple always prices hardware to make a hefty profit, whereas competitors often sell at razor thin margins (see cell phone profits). It could very well be that Apple could sell the new 4K TV for $70, but it would make no money doing so.
11:14 pm — Thursday, 28 September 2017
anonymous:
Missing from this analysis is how much profit Apple is making vs. Amazon. Apple always prices hardware to make a hefty profit, whereas competitors often sell at razor thin margins (see cell phone profits). It could very well be that Apple could sell the new 4K TV for $70, but it would make no money doing so.
11:14 pm — Thursday, 28 September 2017
toolshed:
Some sound comments above about branding and profit margin. Apple TV is a better experience. Other factor - may or may not be important to people - is creepiness. Roku on-sells your viewing data, Amazon I wouldn't trust one bit not to do same.
12:54 am — Friday, 29 September 2017
elbowroom:
@anonymous

If I were to guess the Apple TV is really more expensive to make than other boxes. It bundles a complicated remote and a powerful processor many times faster than most others'. The closest competition in terms of processing power is the nVidia Shield TV and that's a $200 product.

The problem is Apple has been trying to sell it as a legitimate app platform including gaming, and I'm not sure how successful that has been so far.
1:33 am — Friday, 29 September 2017
My Optional Name:
I don't need Apple to make a TV set that changes to 24 Hz if it gets a 24 fps video. I need the Apple TV that they already sell to OUTPUT 24 Hz as needed, just like the Mac mini can and does for me as an HTPC. If they can do that and get DTS support on board, I'd abandon my mini in an instant.

Actually I don't even need Apple to support DTS, just Plex. Infuse will output DTS just fine on the ATV, but Plex is still much easier to manage and use thanks to the Plex Server.
4:08 am — Friday, 29 September 2017
Plexi:
Does Plex not work on Apple TV? I thought there was a Plex app you could download on the TV app store? What do you mean you need Apple to support Plex? This is a serious question; (Note: I probably don't understand Plex.)
6:49 am — Friday, 29 September 2017
Dangling Felcherballs:
@knowitall

This is a good analysis.
8:44 am — Friday, 29 September 2017
My Optional Name:
>Does Plex not work on Apple TV? I thought there was a Plex app you could download on the TV app store? What do you mean you need Apple to support Plex?

I worded that poorly. I need Plex to support outputting DTS (DTS passthrough) on the Apple TV, not Apple themselves to support outputting DTS. Plex uses Apple's media engine, so they can only support what Apple themselves support. Infuse is another matter. They have their own media playback engine in use, and they can do DTS passthrough on an AppleTV. Would love to see Plex do the same.
3:17 pm — Friday, 29 September 2017
Mac Pro is Dead:
Plex works great on the Apple TV. App in the App Store. Definitely one of the places where I appreciate "apps", as Apple never put out a Plex client as one of their limited ~30 content providers on the previous Apples TV.
4:12 pm — Friday, 29 September 2017
Plexi:
@My Optional Name: Thanks!
4:48 pm — Friday, 29 September 2017
Leave a Comment
To leave a comment, install the Safari extension!