No it isn't.

It's an overlong cut-and-shut of Apple keynote clips making it look like Apple execs are presenting the docks, which, it should be noted, have great big pieces of cork sticking out of the top.

Having Johnny Ive present such rubbish in all seriousness is a mildly funny joke. The equally serious pricing is a step too far.
8:21 pm — Tuesday, 20 September 2016
gruber circlejerk:
This would be "cute" at best on a Youtube page they ran.

Front and center on their homepage? Fucking stupid.

And as for the product itself? All that money for cork on a board? The fuck is this doing on this uniquely collated blog? Oh right, DF is shit.
8:50 pm — Tuesday, 20 September 2016
My god can someone please talk about Bond, baseball, whiskey or Kubrick. For fuck's sake.
9:10 pm — Tuesday, 20 September 2016
Oh look...an ad.
9:41 pm — Tuesday, 20 September 2016
To Be Fair:
Hey, don't be so hard on Studio Neat.

They also have innovative solutions for how to ... freeze water. And also an amazing way to... mix sugar with water.

All for incredibly high prices!
10:27 pm — Tuesday, 20 September 2016
Hairy Lime:
I love the range of companies that advertise here. You've got Casper, a place that sells foam mattresses for studently types and other poors who can't afford a real bed and then you have Studio Neat for people who wanna drop $70 for a pair of coasters for their iPhone and watch.

Daring Fireball is the melting pot dream.
10:51 pm — Tuesday, 20 September 2016
Hans Gruber:
Many thanks to this weeks spons...

oh fuck it
11:26 pm — Tuesday, 20 September 2016
Patrick Henry, the 2nd:
That video is fucking terrible. Who thought that was a good idea?
5:54 pm — Wednesday, 21 September 2016
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