/linked/2016/09/29/airpod-survey

Comments

Vanilla Dry Ice:
"Man Spotted Fucking His iPhone In Central Park" article in New York Post followed by article, "iPhone Not Sexy Enough According To Analysts."
8:18 pm — Thursday, 29 September 2016
To Be Fair:
What Gruber doesn't understand is that people keep stopping and asking him about them because he looks absolutely ridiculous - and they don't want to make the same mistake.
9:45 pm — Thursday, 29 September 2016
GrubeTube:
And polls show shitbag Trump won the first debate. The RDF lives.
10:03 pm — Thursday, 29 September 2016
anonymous:
John maybe try looking into the conversion rate between answering "intend to buy" on a survey, and actually buying.
10:18 pm — Thursday, 29 September 2016
anonymous:
LOL Manufacturing genius Gruber thinks they're breaking even on these, does he?
10:35 pm — Thursday, 29 September 2016
Q*Bert:
> LOL Manufacturing genius Gruber thinks they're breaking even on these, does he?

Yeah, that is absurd. There is no way in hell Apple is anywhere near break even on these headphones at $160. Granted, I don't know their true cost either but I'll be surprised if it's a dime over $50 and probably lower than that, and will trend down as they produce more.
10:55 pm — Thursday, 29 September 2016
Grubhub:
Wow, Gruber is working overtime on his Apple PR gig this week. Two press releases about Apple Watch and now this? Giving him a jet black iPhone early sure got him to open wide.
1:08 am — Friday, 30 September 2016
Hans Gruber:
>I get stopped almost every day here in Philadelphia by people asking if my review unit AirPods are in fact AirPods.

This piece was written just so he could humble brag like smug ass hat.
2:10 am — Friday, 30 September 2016
gruber circlejerk:
> Granted, I don't know their true cost either but I'll be surprised if it's a dime over $50

I always laugh at these estimates as though the only thing that determines product cost is a BOM. I'm sure you're right, it's probably not over $50. But it's hardly representative of profitability. I'm not picking on you, per se, rather the idiotic articles that say that the iPhone 7 costs $2XX to make, or whatever.

That being said, I think anyone that thinks Apple is breaking even on an accessory like this is insane. Does he also think Apple is pricing the battery pack at breakeven? If not, why not?
3:01 am — Friday, 30 September 2016
anonymous:
"Consumer awareness of this product is off the charts."

Yeah, in your bubble.
10:49 am — Friday, 30 September 2016
anonymous:
These wireless products are incredibly small, and also incredibly cheap to make... once you've designed the custom silicon and fabbed it, of course.
4:08 pm — Friday, 30 September 2016
anonymous:
Survey suggest little demand for DF ads.
4:33 pm — Friday, 30 September 2016
anonymous:
Agreed with others that there is no way Apple isn't making a huge profit on these. Once the design phase is over (and the entirety of design was little more than Apple developing the W1 chip, which let's face it, is probably little more than a stripped down version of Bluetooth LE removing stuff that isn't necessary for Audio), this is essentially pure gravy for Apple.

And I don't understand why people think that even if others are buying the earpods, it's a good thing. Congratulations, you just added $40-$50 to the cost of an iphone at a minimum, with almost certainly a degradation in sound quality.
4:51 pm — Friday, 30 September 2016
the dude:
There was an article last year when the Apple Watch was announced that 6% of Americans intended to buy it.

http://www.reuters.com/article/us-apple-watch-idUSKBN0N628820150415

If in this latest survey only a "small portion" (2-3% ??) of respondents owned one then there is your disconnect.

This "analyst" is trying to convince his clients to buy Apple stock. The survey was most likely worded in a way to produce the highest rate of positive responses.

I would be very surprised if 12% of consumers even know what Air Pods are, much less purchase them.
5:22 pm — Friday, 30 September 2016
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