This whole thing is fucking garbage and represents everything wrong about Apple as a company today.
$199/$299 book of product photos? And they made a pretentious Ive-narrated video about it?
The entire industry is calling Apple out on this one, and I can't believe Gruber isn't even going to mention it.
8:00 pm — Tuesday, 15 November 2016
Apple is slowly but surely diverging from reality.
8:05 pm — Tuesday, 15 November 2016
The New World Order:
This is the ultimate in vanity.
Gruber is all down on "concept" videos when other countries do it.
8:13 pm — Tuesday, 15 November 2016
Who can introduce me to Jony Ives' dealer? Whatever he's on, I want.
8:22 pm — Tuesday, 15 November 2016
> So, unsurprisingly we ended up developing custom forms of paper [from British papermaker James Cropper] and custom inks.
Are we *sure* this isn't an Onion story?
8:56 pm — Tuesday, 15 November 2016
This book is a joke. Also this blog.
12:54 am — Wednesday, 16 November 2016
If Apple put dog shit in a nice packaging Gruber will find arguments to defend it
12:56 am — Wednesday, 16 November 2016
It's me or the level of this blog is WAY below the lowest normal?
12:57 am — Wednesday, 16 November 2016
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