/linked/2016/11/17/bulbs

Comments

anonymous:
Terrible ad.

Apple is selling us on the notion that they and the new MacBook Pro are innovative.

It's not.

There's nothing wrong with the lightbulbs, but it was clearly an idea pulled from the shelf, dusted off and shoehorned into this campaign. A better version of it would have been suited for the Super Bowl, not a ho-hum product launch.

Tim Cook delenda est.
9:09 pm — Thursday, 17 November 2016
anonymous:
Not sure if it's a good idea compare your laptop to world-changing innovations (fire, lightbulbs, typewriters, etc.). Or do they really think this new laptop is that important?
9:40 pm — Thursday, 17 November 2016
Tim Cooked:
Team: The ad was excellent and the idea of the bulbs fantastic!!!!! Now everybody will see that the Touch Bar is as important as the Space Shuttle program. Keep the good work!
Best, Tim
10:28 pm — Thursday, 17 November 2016
Tim Cooked:
Team: Everybody loves the Bulbs Ad!!!
Please send Gruber more Whiskey to have him in line next podcast Show.
Best, Tim
11:57 pm — Thursday, 17 November 2016
anonymous:
They should have named it Adapters since adapters "Capture the Mac at its heart."
12:04 am — Friday, 18 November 2016
anonymous:
jesus christ people, it's a fucking ad. get over yourselves.

my question is, why are all these light bulbs exploding? what's wrong with their power grid?
2:58 am — Friday, 18 November 2016
piece of kit:
Apple now thinks the Touch Bar is history-making. This ad tries to make the case the Touch Bar is a major breakthrough in the history of technology. It's not.

That is why people are worked up: it's another sign that Apple no longer knows what its own impact is.

Steve Jobs knew what was important. I'm not sure Ive or Cook do.
6:02 am — Friday, 18 November 2016
A Trained Chimp:
People are worked up because it's fashionable to be worked up about Apple right now. It's a fine ad that's pretty middle-of-the-road for Apple ads in the last decade—in that sense it's fitting for the new MacBook Pros.

Steve Jobs approved the considerably more self-congratulatory "Think Different" campaign at a time when the company was still selling garbage products like Performas and eMates. So once again the "STEVE JOBS WOULD NEVAR HAV ALLOWED THIS!!!!!!1" card is played with zero understanding of what Jobs actually did.
6:29 am — Friday, 18 November 2016
hmm:
I like it.
6:41 am — Friday, 18 November 2016
anonymous:
Chimp: I don't think we're worked up because it's fashionable. We're worked up because we're nervous about the future of the computing platform we use.
1:03 pm — Friday, 18 November 2016
catfood:
i thought the ad was pretty good.

the people whinging about the touch bar sound a lot like john dvorak whinging about the mouse back in '84.
3:51 pm — Friday, 18 November 2016
anonymous:
UGH WHAT A PIECE OF SHIT AD

> Used william tell overture

> Exploding light bulbs

4:11 pm — Friday, 18 November 2016
anonymous:
Who noticed the nigger hand at the end?

Apple now only has niggers in their ads.

Sad.
5:02 pm — Friday, 18 November 2016
piece of kit:
First: screw you, racist.

Second: I know exactly what Steve Jobs did. Steve Jobs changed the discussion from "Apple is dead" to "Apple is alive and knows who it is".

This is the bastard lovechild of the iPhone's "Hello" ad, which showed evolution. I was fine with the evolution of the keyboard ad. This is missing the point, and trying to force the idea that Apple's innovations are ground-breaking.
5:58 pm — Friday, 18 November 2016
anonymous:
Hey, they had a few asians too. But regular people were well represented because they came up with all the other inventions.
6:37 pm — Friday, 18 November 2016
Rageous:
This level of cinematic garishness should be reserved for entirely new and groundbreaking products, not a single, specific feature addition. The final reveal leading to someone swiping back and forth on a silly little bar is an unintended moment of exceptional comedic timing.
7:09 pm — Friday, 18 November 2016
piece of kit:
A better ad would have been to scrub back and forth through scientific breakthroughs, then zoom out and see it's someone using the Touch Bar to edit a video.
7:11 pm — Friday, 18 November 2016
catfood:
that ad was no more absurd than, say, one equating a personal computer with the overthrow of a dystopian overlord.

neither of them were as absurd as the 'think different' ones. those were near-microsoftian in their tastelessness.
7:58 pm — Friday, 18 November 2016
anonymous:
Of course it was more absurd!

An incremental upgrade is no excuse for that level of hubris.

Tim Cook must go.
10:21 pm — Friday, 18 November 2016
Q*Bert:
> the people whinging about the touch bar sound a lot like john dvorak whinging about the mouse back in '84.

I don't thing anyone (or at least many people) are saying the touch bar is _bad_, it's just the absurd hyperbolic notion that it's as important of some of history's greatest inventions that is grating, and makes Apple look increasingly out of touch living in their own fantasy world echo chamber.
12:25 am — Saturday, 19 November 2016
piece of kit:
12:58 am — Saturday, 19 November 2016
anonymous:
I just wish that Tim Cook would either resign or get fired so this fucking nightmare will end.
4:04 am — Saturday, 19 November 2016
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