/linked/2017/01/04/williams-medium

Comments

anonymous:
The problem with Medium has always been content.
2:51 am — Thursday, 5 January 2017
Vanilla Dry Ice:
I eschew Medium and get 100% of my daily news content from Daring Fireball.

In related news, I weigh 320 pounds.
2:56 am — Thursday, 5 January 2017
anonymous:
> In related news, I weigh 320 pounds.

Only 80 to go.
3:41 am — Thursday, 5 January 2017
toolshed:
"Measure attention". Which flies flat into the face of privacy and creepiness concerns. Utterly irreconcilable.
5:07 am — Thursday, 5 January 2017
ano:
Attention is just the derivative of clickbait though. It doesn't actually solve it. YouTube has been discovering this as they try to reward different metrics. All the metrics end up getting gamed by clickbait-style schemes.
9:29 am — Thursday, 5 January 2017
ano:
As an aside, Gruber has begun closing some sales for the first few weeks in this year, including this one. So luckily he won't have to lay off a third off his staff just yet
9:32 am — Thursday, 5 January 2017
knowitall:
Jobs said it ages ago. No one wants to read anything any more. No one has the time.

Instagram and Snapchat grow because its easier to consume pictures than read pages of content in a world where no one has time anymore.

We get tricked into thinking people want long form stuff because we live in an echo chamber of intellectuals on sites like this. But the reality is most people dont read anything long form at all.

Medium is fighting a losing battle if it expects advertising to pay for content and not skew the type of articles that need to be published for advertising to make money (fake news, click baity crap).

The best way is and always will be subscriptions. You get less money and you have to scale down your numbers (so no big IPO anytime soon). But you get an audience that's correct for your content.

If you content is worthy they will pay. Medium doesnt have content worth paying for. Thats the problem they need to solve. Getting that content.
11:43 am — Thursday, 5 January 2017
Stroke! Stroke!:
In a post-literate society who wants to pay for content?

More importantly, what happens when advertising stops working?

How do you reach an audience to tell them about your good shit?

This is an interesting problem that nobody has solved yet.
4:01 pm — Thursday, 5 January 2017
Stroke! Stroke!:
Making ads watchable isn't the answer.

My wife and I actually watched an ad for poo-pourri because it was so ridiculously amusing that we couldn't stop watching.

That isn't really going to work out for most of the stuff out there.

Opt-in advertising isn't going to work.

Maybe the new model is to pay the user directly, which hasn't really been a success either.
4:04 pm — Thursday, 5 January 2017
anonymous:
Medium's model has always been that people will write premium content for them for free, right? How sad indeed that Ev can't turn a profit off of harvesting other people's hard work for free any more.
4:37 pm — Thursday, 5 January 2017
anonymous:
Yeah, but the content isn't premium – so why would anyone pay?
8:58 pm — Thursday, 5 January 2017
toolshed:
How long before pretty much the only ads people will bother watching just have actors fucking each other in them?
11:31 pm — Thursday, 5 January 2017
Stroke! Stroke!:
@toolshed I'd buy that for a dollar!
11:41 pm — Thursday, 5 January 2017
anonymous:
Buzzfeed has a reasonable model. It's 99% click-bait, but they have the occasional thoughtful article.
3:13 am — Friday, 6 January 2017
John Rodham Gruber:
Evan Williams is a moron.
6:13 am — Saturday, 7 January 2017
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