/linked/2017/11/02/iphone-x-pr-strategy

Comments

Sean Schubert:
UNASSUMING FIREBALL
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By SEAN SCHUBERT

Apple's PR Strategy for iPhone X
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Thursday, 2 November 2017

First of all, sorry for not posting anything of substance lately. (I do have other hobbies, you know!)

As you know, I struggle to make any sense whatsoever, so I'll start with a quote by someone who can think. My nonsense can go at the end so as not to waste your time.

REMEMBER TO PUT THE QUOTE IN HERE. DON't FORGET THIS TIME!

What I try to think is this: Apple wants control, but they can't have it both ways. Yes, they *can* seed the iPhone X to channels that create the right sort of buzz, but they can *also* cherry-pick quotes from boring dinosaur reviewers to go on their Newsroom blog.

But… hang on, I’ve undermined myself here.

On another note, Apple is my favorite type of computer and my hobby is writing a blog about it. Where's *my* iPhone?
9:14 pm — Thursday, 2 November 2017
anonymous:
Love this. Thank you.
11:34 pm — Thursday, 2 November 2017
Patrick Henry, the 2nd:
So he's saying because Apple fucked up the OS on the Watch, they decide to fuck with reviews? Makes sense!
1:59 pm — Friday, 3 November 2017
hoopla:
is their strategy to sell phones?

I think their strategy should be to sell phones.
2:50 am — Wednesday, 8 November 2017
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